Corporate Strategy & Prioritization
Clarity of Purpose + Disciplined Prioritization = Maximized Resources
It’s easy to get bogged down by the day-to-day needs of running an organization. Customer issues, staff development needs, and the ongoing urgency of “keeping the lights on” can easily monopolize senior leadership's time and attention. With an actionable and well-communicated strategy in place, your organization can make better decisions about what to do – and, more importantly, what not to do. Instead of playing “catch up”, I can help you develop a plan that will help you deploy resources so your organization can grow, not merely survive.
Some of my happy clients
Developed a VIP-style relationship program, with tools and materials, for Comcast executives to develop and/or strengthen relationships with key customers and partners. The program included a broad range of support activities; gathering pertinent organizational & target personnel research, developing customizable marketing and sales materials, educating leaders on applicable product benefits, organizing appropriate events support, and overseeing support team follow through.
Program Lead of a competitive analysis of the highly complex Unified Communications product space on behalf of Ericsson's product leadership team to help them establish a clearer understanding of the revenue opportunities and competitive environment of UC products in North America before making significant go-to-market investments. In addition to a comprehensive competitive landscape overview, specific internal functional area recommendations were provided to increase competitive nature of Ericsson's current product offerings, partnering programs, sales channels and overarching messaging to the marketplace.
As the Senior Strategist led a full, cross-organizational review of active projects and their performance and alignment with organizational goals. Following the readout to senior leadership, was hand selected to lead a strategic "balanced scorecard" initiative to define new organizational objectives and work with cross functional leadership to re-prioritize the entire organization's project portfolio for a three year horizon.
Led the review of contact center vendors that transitioned into the development of a cross organization strategy for the consolidation of contact center offerings for the newly mergedentity. Provided broad ranging infrastructure support to leadership team including KPI development, standardized monthly reporting, intra-team coaching and marketing operational support (e.g. end user needs assessments, touch point mapping).
Aided ProdPad founders through organizational evolution resulting from the startup's initial growth spirt. Activities included strategic guidance in establishing their organization's mission, values and goals and the measurements to be used to keep the fast growing company on track. Additional deliverables were created to support these goals across multiple functional areas such as HR, sales, marketing and business development.